India recently marked a major leap forward in the textile and Fashion business with the launch of VisioNxt, the country’s first fashion forecasting project. This forward-thinking program was initiated by the Union Minister of Textiles to bring AI and EI to the Indian trend forecast to transform the fashion market.
What Is VisioNxt?
VisioNxt is India’s first fashion forecasting project, which focuses on trends that have potential relevance in India. Unlike generic global forecasting systems, VisioNxt focuses on:
- Geo-specific trends.
- The competitive global market, geographic and demographical diversities of India.
- Market analysis brought down to the Indian consumer level.
This is the change India needed to get rid of dependence on global agencies and build its own capabilities in the textile industry.
VisioNxt Web Portal: Which Ministry?
The VisioNxt is another web portal exclusively designed for the textile sector and its development as well as funding is facilitated through the Ministry of Textiles, Government of India. This it implements under the Research & Development Scheme of the ministry and have logistical support from the 18 campuses of NIFT across the country.
Which Ministry Has Recently Launched the VisioNxt Web Portal?
The Ministry of Textiles is the key driver behind VisioNxt, with a clear mission to:
- Proclaim self-made Indian designers and industry experts.
- Strengthen its position as a player in the international scenario of fashion.
- Engage in innovations as they adopt AI and EI to perform trend differentiation.
Key Features of VisioNxt
- Integration of AI and EI
- This research is the first attempt to combine AI and EI for trend forecasting in India.
- Helps in getting better understanding of the Indian consumer thoughts and feelings.
- ‘Deep Vision’: An Indigenous Forecasting System
- I like that it makes use of AI and EI to integrate massive amounts of data.
- Provides quantitative information as well as cultural sensitivity perspectives.
- Focus on Indian Trends
- Charts India-related fashion trends.
- Takes into account the cultural heterogeneity of the country and deviates from the global trends.
Why Is VisioNxt Important?
- Reduced Dependence on Global Agencies:
For the Indian designers and businesses, VisioNxt was designed to provide domestic information eliminating the need to rely on global forecasting agencies. - Integration of Technology:
Integrates India’s core competencies in IT together with the textile industry to develop unique solutions. - Promotes Indian Culture:
Through the promotion of rich Indian culture it gives the country a good place in the miniatures international fashion market.
Mission of VisioNxt
The primary objectives of the VisioNxt initiative are:
- To know and study the trend in fashion that represents the cultural variation of India.
- To improve the fashion industry competition of India in international level.
- To enable Indian designers and brands to successfully connect with people in India as well as the global community. The need to boost India’s global fashion outlook
Enhancing India’s Global Fashion Presence
With the launch of VisioNxt, India is set to:
- Promote and represent the specific aspects of cultural and fashion identity on the world level.
- Help Indian designers to innovate and compete more effectively.
- Minimize reliance on imported forecasting systems, which will cut on expenses and promote country’s autonomy in forecasting.
Conclusion
The implementation of VisioNxt is consider as a new revolution of fashion and textile industry in India. This program does not only enhances the Indian fashion market presence worldwide but also provides opportunities for the local talent to grow while incorporating the AI and EI with cultural intelligence. Where aspects such as colors and designs of garments and other accessories are concerned, VisioNxt is confident that Indian designers and enterprises can now be in a position to compete both domestically and in the export markets, thanks to the tool from VisioNxt.
India’s future in fashion looks promising, thanks to the innovative efforts spearheaded by the Ministry of Textiles and NIFT under the VisioNxt initiative.